We spent $166 on ads and brought 2,248 people to the podcast landing page, converting 395 of them into leads at 17.6% — a strong opt-in rate. Those leads are now moving through a 10-day email nurture sequence. Only 4 people have reached the HRA checkout this week, and none purchased. This is expected at this stage — the majority of our 395 new leads are still in Days 0–3 of the email sequence and haven't been presented with the HRA offer yet. Revenue opportunity is building week over week as more leads complete the sequence.
| Metric | This Week (Mar 8–14) | Prior Week | Change |
|---|---|---|---|
| Ad Spend | $166.04 | — | Baseline |
| Landing Page Views | 2,248 | — | Baseline |
| Opt-ins (Leads) | 395 | — | Baseline |
| Landing Page CVR | 17.6% | — | Baseline |
| Cost Per Lead (CPL) | $1.58 | — | Baseline |
| Email Open Rate | 38.4% | — | Baseline |
| Cart Views | 4 | — | Baseline |
| HRA Members | 0 | — | Baseline |
| Revenue | $0 | — | Baseline |
Ad One is approaching the watch zone at 1.68 — the same audience has seen it nearly twice. The other creatives are all fresh. If Ad One's CTR drops next week, rotate in Ad Two or Ad Three with increased budget.
| Creative | Spend | Spend % | Impressions | Reach | Freq | Clicks | CTR | CPC | Leads | CPL | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad One Secret Podcast - Copy |
$124.01 |
74.7%
|
5,819 | 3,473 | 1.68 | 430 | 7.39% | $0.29 | 79 | $1.57 | 🏆 Top |
| Ad Six Secret Podcast - Copy |
$27.09 |
16.3%
|
1,191 | 953 | 1.25 | 66 | 5.54% | $0.41 | 13 | $2.08 | 📈 Scaling |
| Ad Three Secret Podcast - Copy |
$9.18 |
5.5%
|
455 | 356 | 1.28 | 20 | 4.40% | $0.46 | 7 | $1.31 | 💡 Efficient |
| Ad Five Secret Podcast - Copy |
$3.38 |
2.0%
|
144 | 132 | 1.09 | 4 | 2.78% | $0.85 | 1 | $3.38 | ⚠️ Weak |
| Ad Two Secret Podcast - Copy |
$2.65 |
1.6%
|
144 | 116 | 1.24 | 9 | 6.25% | $0.29 | 3 | $0.88 | 💡 Underscaled |
| Ad One Secret Podcast (original) |
$0 | — | 0 | 0 | — | 0 | — | — | 2 (attribution) | — | ⏸ Paused |
| TOTAL | $166.31 | — | 7,753 | 6,617 | 1.17 | 529 | 6.82% | $0.31 | 105 | $1.58 | — |
Ad One is carrying 74.7% of the budget and has been seen by the same audience 1.68 times on average. It's still below the 2.0 alert threshold, but it's the creative most likely to show fatigue first. Monitor its CTR next week — if it drops below 5%, consider boosting budget to Ad Two (CPL $0.88, underscaled) or Ad Three (CPL $1.31) as a rotation.
Ad Two has the lowest CPL of any active creative at $0.88 with a solid 6.25% CTR — but we've only put $2.65 into it. This is a strong signal to test increased budget on Ad Two. If it holds its CPL under $1.50 with more spend, it becomes a primary creative to rely on as Ad One approaches its frequency ceiling.
We lose 19% of mobile visitors between the 10% and 15% scroll points — the biggest single drop on the page. Something in that zone is causing people to leave. Worth reviewing what content sits at that position on mobile.
Desktop users scroll significantly deeper — 100% reach 15% scroll vs. mobile's 77%. The key desktop drop-off is 20% → 25% (51 → 39 visitors, a 24% drop). Desktop converts better per session but only 9% of traffic arrives on desktop, making mobile optimisation the higher-leverage opportunity.
Facebook ads and organic Facebook together account for ~30% of landing page traffic. Gmail clicks (8.5%) confirm our email sequence is actively sending people back to the page. The 38.5% "internal" traffic suggests a good portion are coming from links elsewhere on the site or are return visitors.
| Day | Subject | Sent | Open Rate | Click Rate | Unsub |
|---|---|---|---|---|---|
| Day 0 | 🎧 Episode 1: Beyond The Wake Up Podcast | 374 | 45% | 17% | 0% |
| Day 3 | 🎧 Episode 2: Improve Your Energy Healing Results | 285 | 30% | 3% | 0% |
| Day 6 | 🎧 Episode 3: Black Sheep Syndrome & Overcoming Loneliness | 19 | 21% | 0% | 0% |
| Day 8 | Energy Protection Myths! Episode 4 tells all. | 4 | 50% | 0% | 0% |
| Day 10 | 🎧 Episode 5: How to Know Your Mission | 1 | 0% | — | 0% |
Our first two emails are performing excellently — 45% open rate on Day 0 and 17% CTR means leads are genuinely engaged with the podcast content. The drop from 17% clicks (Day 0) to 3% clicks (Day 3) is worth monitoring — the Episode 2 subject line or content may need a review. By next week we'll have real data on how our warm leads respond to the later emails in the sequence.